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... cadbury has become the latest food brand to dip a toe in the in the experimental waters of augmented reality as part of a growing trend in interactive packaging ... cadbury is using blippar’s technology to turn its chocolate bars into a free augmented reality game, in what is claimed to be a world first ... when the app is running, pointing the phone’s camera at a cadbury countline launches a 30-second game in which quacking cartoon ducks emerge from the bar on an augmented overlay on the screen ... ” whilst cadbury may be the first food brand to use image-recognition enabled augmented reality technology, others in the industry have dabbled with augmented reality ... cadbury may be the first food brand to experiment with blippar, but it doesn’t look as though it will be long before others follow suit

... cadbury has spent £4 ... the confectionery giant also processes cocoa into cocoa liquor and cocoa butter on its welsh site, for use in cadbury dairy milk chocolate ... a cadbury spokesman told foodmanufacture ... it was fascinating to see how the cocoa is processed for making into cadbury dairy milk," she said

... kraft, in its second quarter results, reports continuing the challenges ahead for its gum and candy division lie in developed markets, and claims the cadbury takeover is a fundamental earnings driver, with its global chocolate earnings up 9 per cent ... cadbury “many of you have asked if the cadbury acquisition is driving the growth we thought it would ... “our $1bn cadbury dairy milk brand, first introduced in 1905 and now sold in 30 countries around the world, has grown 13 per cent, [this] gives some perspective [as] that's the best growth in many years,” she remarked ... lacta, a $700m brand in latin america is up 18 per cent, continued rosenfeld, and cadbury flake, “a leading brand in many hot weather markets” is up 13 per cent, she notes

... key brands would include oreo and lu biscuits, cadbury and milka chocolates, trident gum, jacobs coffee, and tang powdered beverages ... " the company said that 18 months after its acquisition of cadbury, its global snacking business and north american grocery business differ in their strategic priorities and focus

... kraft foods has revealed that it plans to cut almost 300 jobs from its cadbury plant in the south african city of port elizabeth

nestlé has paid out bought €1.2bn for a majority stake in leading chinese confectionery maker hsu fu chi, with the swiss group flagging up access to extensive production capabilities and a major distribution network as its wins. last week, the swiss group confirmed to confectionerynews.com that it was in talks with the singapore listed chinese sugar confectionery and snacks manufacturer.

... kraft is considering bids from developers interested in buying the iconic former cadbury factory in keynsham, while the site's equipment is being sold via an online auction ... a cadbury spokesman told foodmanufacture

... he said cadbury india was already supporting research projects in association with local universities for improving cocoa cultivation in the southern indian state of kerala, where the crop is grown alongside coconuts

... cadbury's brand halls dominates the medicated sweets category

... ” wright said that he helped successfully launch green & blacks at a 400% price premium compared with cadbury bournville 20 years ago, in the belief that consumers would be prepared to spend more on a higher quality product, and added that thorntons move towards developing a more upmarket brand was long overdue